Here's Negan offers player the unique experience of controlling Negan's top lieutenants to clear out the Sanctuary following the Here's Negan graphic novel. Players must secure the Sanctuary and defeat deadly walkers, all while competing with each other for Negan's favor.

Reputation is the unique resource element that is introduced in Here's Negan. Gained through killing walkers, securing rooms and protecting Negan himself - players must manage increasing their reputation while also making sure that the mission is accomplished.

With the reputation mechanic this also separates this product from others as its not completely co-operative, as the players are working together to protect Negan, but also selfishly looking to increase their reputation.